In a move clearly designed to expand Facebook virtual currency usage, Facebook launched this bundled campaign:
On the Facebook Fan Page of Mars Candy Bar, the gifts tab offers the branded virtual gifts (in this case, a virtual Twix candy bar) along with 10 Facebook credits. Fans can forward this gift to their friends to spread the viral brand awareness.
Branded virtual currency along with virtual gift campaign has been very popular among Asian social websites / portals. Now facebook is leading the way to make it accessible for brand advertisers in US.
Submitted by Arisey on Wed, 05/06/2009
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