Use Social Media to Fuel Innovation

Social Media is a great platform to engage customers in seeking new ideas, constructive feedback (positive or negative), or simply inviting customers to contribute, like P&G's Connect + Develop.  P&G uses this portal as Open Innovation and Partnership Building with problem solvers or innovations globally.  

Small or medium size may tend to do product development research at where their consumers already congregate instead of establishing their own, like P&G.  As long as one has clear objectives in mind and consistent community engagement rules in place, the results can be fantastic.  Contact Arisey for more case study