Commercial Finance Industry: Find & Close Deals via Web Intelligence

Commercial Finance, Asset Based Lending (ABL) and Factoring Industry

  • Asset based lending (ABL) / Factoring is a causation driven business and deals are heavily relied upon deal referral network
  • Internet has changed the way how deal referral network interacts along with buying behavior changes
Asset Based Lending Deal Flow

Challenges Facing Asset Based Lending and Factoring Companies in the Business Development 2.0 Era: 

  • How to find and close more asset based lending (ABL) or factoring deals via Internet?
  • How to stay in-sight and in-mind with asset based lending (ABL) / factoring referral network and CFOs?
  • How to be eVisible when prospects pursue better alternatives for UCC renewal, search financing solutions, and seek advisory online?

Business Development 2.0: Pull + Push + Nurture --> More Deals

eVisible NowTM, eLeads MonitorTM, eCompetitive IntelligenceTM are inbound marketing (pull) solutions that empower commercial finance companies to find and close more deals via Internet. Inbound marketing is all about being highly visible when prospects seek financing solutions, staying in-sight & in-mind with deal referral network, and outperforming competition.  Combining Arisey's inbound marketing solutions with your outbound marketing (push) and nurturing leads until "Sales Ready" enable you to engage prospects in the early stage, nurture deals with referral network, advance sales process, and close deals faster.

Commercial Finance Industry

eVisible Now - To Your Referral Network and Prospects

  • Referral network and prospects use Internet as the default place, mostly the first place, to research solutions and seek advisory.
  • eVisible Now is all about showing up and being highly visible when referral network & prospects need solutions and at where they congregate online.
  • eVisible Now is an inbound marketing solution consisting of two components: eSearchable and ePresence
  • Inbound Marketing (Pull) + Outbound Marketing (Push) + Nurturing Leads ---> More Deals
eVisible Now

eSearchable - Search Engine Friendly

  • High Visible in Search Engine Results
  • Key Words Optimization: Website / Marketing Collateral
  • Easily Searchable - Targeted Segments & Geography
  

ePresence - Stay In-Mind with Referral Network / Prospects

  • Know where Prospects / Referral Network Congregate Online
  • Monitor What They are Doing Over the web
  • Actively Engage, Stay In-Sight and In-Mind for More Deals
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DIY eProspecting - Time Consuming and Not Efficient

Sales Leads are abundant online as customers are increasingly seeking peer advice and doing pre-purchase inquires over the web. Online sales leads are much warmer compared to cold selling, because you serve customers at the moment they are most receptive to your products or services.  Because of the global and abundance nature of online information in compounding with the web traffic mobility, the efforts of identifying your targeted sales leads are analogous to "find moving needle in the ocean".

DIY eProspecting

eLeads Monitor - A Smart Way of eProspecting

Arisey's eLeads Monitor TM solution helps enterprises zoom right in the targeted sales leads by automatically aggregating, continuously monitoring, and timely monetizing online sales leads for your products and services.eLeads Monitor

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eCompetitive IntelligenceTM is a comprehensive monitoring solution to let organizations be aware of their competitors' online business activities in real time so that they can pro-actively outperform competitors to gain competitive edge.

  • Competitors' internet footprint and activities.
  • Competitors' engagement and communication activities with their customers or prospectives.
  • Competitors' online Sales and Marketing activities at a glance.
  • Competitors' internet influence analysis
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Arisey conducts workshops & webinars for commercial finance association. Contact Arisey for Customized In-House Workshop

Mastering Lead Management in the Business Development 2.0 Era - New York, Sept. 28, 2010

An insightful workshop introduces you proven strategies, processes, tactics and best practices of mastering lead generation and deal pipeline in light of Business Development 2.0 revolution. The goal is to provide strategic insights, new ideas and tactics for your 2011 business growth planning.

Outline

  • Business Development 2.0 Revolution – The Changing Asset Based Lending (ABL) / Factoring Buying Behaviors
  • Prospecting in the Social Media Era
  • Innovations in Lead Generation & Customer Acquisition
  • Integrated Marketing, Budgeting and Marketing Mix
  • Mastering Lead Management – Strategies, Processes, and Best Practices
  • Sales and Marketing Alignment
  • Commercial Finance Company Case Studies

eProspecting Webinar - 2PM EST, August 31, 2010

This webinar introduces fresh eProspecting tactics and best practices of business development to find and close more deals in the internet age. After the webinar, you will have a better understanding of how to find deals via internet, how to stay in-sight & in-mind with referral network & CFOs, how to be eVisible, and how to combine outbound (push) & inbound (pull) marketing to nurture sales leads and close deals.

eProspecting Workshop - New York, June 22, 2010

An intensive one-day program immerses you in a world of fresh, highly effective eProspecting tactics that you can apply immediately to find and close more deals. The goal is to supercharge your sales and help ABL/factoring salespeople thrive in the digital age.

eProspecting Case Study - Asset Based Lending (ABL) Company

Industry: Commercial Finance

Challenges

  • The outbound direct marketing campaigns & advertising no longer work effectively with high marketing expense that is hard to justify in ROI.  What are the alternatives?
  • The ABL deal referral & prospect networks are increasingly exchanging leads and discussing deals online.  How to monitor & timely engage?
  • The company wants to keep track of what competitors do in eMarketing and outperform them.  How to monitor competitors' Internet footprint?

Solutions

  • Comprehensive Web Intelligence Audit - find out where deal referral & prospects congregate online and how to effectively engage for more deals
  • Transform lead generation & management strategy, process and action plan by learning from proven Business Development 2.0 best practices.
  • Implement eVisible Now recommendations based on the web intelligence audit.  Improve inbound marketing & lead nurturing capabilities.
  • eLeads Monitor solution, tailored to the company's targeted segments, client profile and demographic focus, continuously aggregates real time online sales leads via smart and focused eProspecting.
  • eCompetitive Intelligence solution

Result: In 2 months after implementing the above solutions, the firm increased asset based financing sales by 28% and shortened the sales cycle.  

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